Install tension and power capacity improvement in energy, technological progress, the national policy tilt and the whole society to promote energy saving and other external environmental factors, brought the development opportunity for the air source heat pump water heater brand. The heat pump market gradually warm up, drive the development of heat pump industry.

With the heat pump market development, people's requirements for heat pump water heater brand is more direct. But the heat pump water heater market in rapid development has also appeared some discordant notes. As a part of the heat pump water heater dealer behavior was not standardized, some be anxious for success practice hinders the healthy development of heat pump water heater market in a certain extent. At the same time, because of the heat pump water heater product cost is high, the heating is very complex, also accept the heat pump water heater products set up barriers for people. According to the characteristics of heat pump water heater market, develop targeted heat pump water heater marketing strategy and tactics, scientific and rational heat pump water heater has the potential to cultivate this market? The author thinks, should be established the target consumer, focus on the concept of extension.

Heat pump water heater products of high cost, complex principle. These product characteristics determine the products must accurately find their target consumer groups in the early promotion, in order to achieve the ratio of input and output maximization. In view of the current situation of heat pump industry development, not to rush to the short term everywhere, achieve high sales. Heat pump water heater is the most high-end products, water heater, the product price is relatively high, consider themselves from the acceptance of new things, determines the current market positioning can only pump water heater products in economy, culture and consciousness are relatively good in one or two levels of markets, the development of the three or four secondary market remains to be seen.